Card-as-a-Service: Technologies and Use Cases for Banks and Fintechs

Card-as-a-Service is proving to be the next big “as-a-service” for banks and fintechs who seek to diversify their card issuing revenue and reach new customer segments. What kind of functionality is usually expected from a CaaS provider? What are the benefits of CaaS for non-financial companies?

If your company aspires to become a Card-as-a-Service provider, read this article by OpenWay, a top-ranked payments technology vendor, to learn the answers. We will cover:

• What is CaaS and what it is not
• Which card issuing, processing, and managing functions CaaS providers are expected to provide
• Who are the players and partners in the CaaS space
• Benefits of the CaaS operational model – what kind of cards can be issued, and for whom

Leading pan-regional processors and ambitious fintech companies are using OpenWay’s Way4 digital payment platform to run Card-as-a-Service programs for challenger banks, neobanks, EMIs, retailers, and fintech startups.

On Way4, issuers can launch any type of card: credit, debit, corporate, fleet, instalment, prepaid, virtual, loyalty, gift. Our clients can target various customer segments with their Card-as-a-Service offering.