WAY4 Card Issuing

Top-ranked CMS

Choosing a new card management system to improve customer-centricity and incremental revenues? Check the list below to ensure that your new cards engine is future-proofed.   

For Business

• Launch various business models on the same platform: credit, debit and prepaid cards, fleet projects, virtual cards and loyalty, wallets and tokenization, corporate and family schemes, and much more

• Provide the best possible experience for your cardholders, partners and internal users by delivering personalized services – and exactly when and where they need them

• Create new and innovative card products with an exceptional time-to-market and the best functional coverage

• Reduce manual interventions and decrease administration costs by automating and streamlining processes

• Scale quickly in terms of volumes and geographies

• Increase profitability of traditional instruments with smart value-added services

• Become the customer’s top card for third party services within the open banking ecosystem thanks to your rich-data APIs

For CIO

• Strike the right balance between standardization that fosters best practices, configuration that uses flexible business rules, and an agile approach to implementing innovations

• Rely on APIs and SDK for internal and external integration

• Run your cards in the cloud or on premise to scale and expand

• Ensure high availability with a platform capable of managing millions of cards

• Migrate your card portfolio smoothly from legacy systems

WAY4 Card Management System is a white-label end-to-end card issuing and online account management software platform. It is a top choice for ambitious banks and processors of any scale wanting to start or transform their card management business efficiently, improve customer experience, and take advantage of open banking opportunities. 

The Highest Ranking

OpenWay, the global developer and vendor of WAY4 software solutions, has been recognized as a ‘Market Leader’ by Ovum, an independent research firm, in its recent report “Ovum Decision Matrix: Selecting a Card Management System Platform, 2015–2016”.

From Startups to Tier-1 

Tier-1 and ambitious startup banks, processing companies and fleet companies rely on WAY4 card management system to run successful card issuing businesses. Our system is efficient for processing both large and small volumes. 

• 150,000,000 credit and debit cards managed on a single installation

• 2,400 transactions per second in the live environment

• 14% of cards in Europe are issued on WAY4

• 40 banks run on a single installation

Make Credit Cards Profitable Again

For years credit cards remained the most profitable instrument for retail banks, but now the golden days are gone. WAY4 card management system helps credit card issuers to achieve their business goals: 

• Be flexible in pricing. Change pricing dynamically for certain customer segments and under specific conditions to stimulate customer spending behavior

• Reduce operational costs. Automate routine operations: customer on-boarding and account management, customer service, fraud prevention and dispute management, accounting and reconciliation through user-friendly interfaces.

• Monetize customer data. Our business intelligence engine allows you to analyze the profitability of your card portfolio and store transaction data in a convenient way that can be used to create deeply personalized service offerings.

Process Cards for Other Issuers

Issuer processors can run multi-tenant environments on WAY4. The single WAY4 card management system installation comprises these business features: 

• Support of different products, services, business rules configurations for multiple independent issuers - even running in different countries and time zones

• Secure user access and data isolation for every issuer

• Compliance with local regulations in multiple countries

Be the Customer's "By Default" Card

Open banking and fintech API technologies can improve the payment experience and quality of financial services for your customers. But you need to ensure that:

• Your payment processing infrastructure is ready to work with 3rd party services - in a stable, instant and secure way

• The customer will not walk away and will continue using your card even in the 3rd party services

The WAY4 platform is the only platform with an online back office, meaning that you can instantly create products and services for your customers. With the WAY4 card management system at the core of your card business, you can participate in instant payments schemes and provide your fintech partners with online access to accounts. 

Choose a Platform for New Revenue Streams

WAY4 is an integrated platform, so you can implement both classic and innovative business models in payments. As an issuer, you can leverage multiple new opportunities with WAY4 card management system:

• Attract new types of customers: offer mobile wallet accounts to unbanked customers, private label cards to merchants, and prepaid cards to tourists

• Build your ecosystem: integrate easily and painlessly with 3rd party companies that enhance your customers experience (e.g. scoring, digital identity, wallets providers).

• Increase non-credit revenues: earn on FX when issuing multi-currency cards, offer instant prepaid or virtual cards for special use (events, one-time purchase)

• Work with merchants: organize a sales finance partnership with merchants, issue a co-branded instalment card with retailers, lead the loyalty program

Extra Mile Approach in Partnership

WAY4 Cards at a Glance

Any Payment Instrument

• Credit

• Debit

• Prepaid, Gift

• Corporate

• Virtual

• Instalments

• Token

• e-Money

• Corporate

• Fleet / fuel

• Retailer

More Revenue

• Multi-currency cards

• API monetization

• PFM

• Data insight

• Remittances & Payments

• Sales finance partnership

• Microloans

Value-Added Services

• Wallets

• Loyalty

• QR payments: closed-loop, mVisa, MasterPass QR, UnionPay QR

• NFC payments: Apple Pay, Google Pay, Samsung Pay

For Processors

• Multi-institution management

• While-label card issuing, wallets

Reliability 

• Online 24/7/365

• 2,400 transitions per second in live

• High availability

• Scalability: S to XXL