WAY4 Merchant Acquiring
For Tier-1 and Start-up Acquirers
Leading acquirers and innovative fintechs use WAY4 merchant acquiring system as their in-house omni-channel merchant acquiring software system. It can be your key to achieving multiple goals:
Launch, transform and optimize various merchant acquiring business models on the same technological platform - from traditional POS acquiring and e-commerce to smart POS, merchant wallets, invisible payments, in-app and social media payments
Expand and scale up your merchant portfolio by offering targeted services to different merchant segments and quickly adapting to new functional requirements and volumes growth
Open up new revenue streams from new payment methods and acceptance technologies, mobile commerce, cross-border payments, fleet and transport projects, digital wallets, and many more
Become a one-stop shop for merchants by supporting their entire lifecycle: digital on-boarding and adaptive pricing, online reconciliation and accounting, and API-based integration with other critical merchant business functions
Optimize your costs by achieving the highest security standards and automating routine back office operations
Facts That Matter to Acquirers
14% of acquiring transactions in Europe are powered by WAY4 merchant acquiring system
OpenWay has an established tier-1 portfolio migrations in various world regions
Greenfield project implementations in 3-6 months
650,000 POS terminals and 15,500,000 transactions per day achieved on a single WAY4 installation
equensWordline: Pan-European acquiring
The payment giant migrated its 650,000 terminals onto WAY4 to achieve SEPA compliance and acquire 15,480,000 transactions per day.
Credorax: Cross-border acquiring
The most innovative global e-commerce acquirer launched WAY4 and saw 200% annual business growth. Today the company processes transactions in 188 countries.
Halyk Bank engages more merchants with smart loyalty on WAY4
Unicre: Acquiring Leadership in Portugal
“We put WAY4 at the center of our organization. This enabled us to extend our current business lines both domestically within Portugal and cross-border”.
AIS: Mobile agents acquiring
The leading telco in Thailand achieved a 30% growth in transaction volumes and doubled its merchant portfolio to 500,000 mobile agents on WAY4 .
Diversify Customer Portfolio
With WAY4 merchant acquiring system, you can gain incremental revenue and reduce risk by serving different merchant types. Big retailers and SMEs, local stores, vendors of low to high-risk products...take all of them on board! Our merchant acquiring system also supports targeted services for newer merchant types, such as marketplaces, PSPs, digital wallets and transport companies.
You can also act as a PISP (Payment Initiation Service Provider) to compete in the new PSD2 payment ecosystem in Europe.
Pricing flexibility. Assign different fees and settlement cycles to different merchants for maximum price flexibility. For example, SMEs may appreciate simple fixed pricing, while big retailers need dynamic pricing based on turnover and card types. WAY4 also supports more personalized, event-based pricing.
Segment your merchants by size and business category, or group them into merchant hierarchies with layered fees. Our merchant acquiring system lets you play by your own rules and take into account your merchant's needs.
Set and achieve revenue goals faster. The WAY4 fee prediction and business intelligence tools provide you with all transaction information needed to measure the profitability of every individual account in your portfolio and expand your customer base strategically in terms of profit.
Differentiate and Innovate Products
Merchants want to grow their business efficiently. With the WAY4 merchant acquiring system, your clients can launch digital wallets, loyalty programs, bonus clubs and tokenization projects. And your payment acceptance can stretch beyond cards to account payments, direct debits and multiple alternative methods (e.g. Alipay and iDeal). You need this level of variety to compete with both established and emerging acquiring players.
Merchants prefer a one-stop shop. The WAY4 merchant acquiring system itself supports multiple payment and non-payment services. To give your merchants even more options, use our rich API library and connect with specialized third party providers. Their services, such as digital identity or CRMs then become a part of your own offering. This makes you an ideal partner for merchants who want to maintain one relationship for all payment-related needs across all channels and geographies.
Ensure Efficient and Streamlined Operations
Merchant management A-Z. The WAY4 merchant acquiring system supports the entire merchant lifecycle:
From online customer and product on-boarding, account opening, fees, commissions, events and counters through
Payments and transfers, fraud prevention and dispute assistance
Merchant payments, accounting, clearing and settlement, analytics and reporting
Convenient online management. You get a convenient single point of access to all merchant-related entities: payments, terminals, transactions, contracts. These are managed through our WAY4 Merchant Service Workbench solution. Your staff can manage merchant accounts remotely and via mobile devices.
On the merchant side, WAY4 also provides a user-friendly merchant portal and merchant mobile app.
The Highest Ranking
OpenWay has been recognized as a market leader by Ovum, an independent research firm, in its recent report “Ovum Decision Matrix: Selecting a Card Management System Platform, 2015–2016”.
Proven for Global Processors
WAY4 is used by processors that provide acquiring services directly to merchants or though other financial institutions sometimes located in different countries. The system comprises a list of useful features crucial for these business models:
Multi-financial institution management
Multiple currencies, time zones, languages
Compliancy with local accounting regulations
WAY4 Merchants at a Glance
New Customer Segments
PSPs, payment facilitators
White-label acquiring, gateway and wallet
Digital and online
Merchant Service Workbench
Online integration with popular CRMs (SalesForce, etc.)
User-friendly merchant portal
Flexible setup of payments schedule
Reporting & statements
Cards & Beyond
Alternative payment methods
Global and Local
Multiple countries, time zones
Merchant: A to Z
P2M & M2M transfers
Fraud prevention & disputes
Clearing & settlement
Analytics & reporting
Loyalty & bonus clubs
Contactless NFC (Apple Pay, Google Pay, Samsung Pay)
QR payments: closed-loop, Alipay, mVisa, MasterPass QR, UnionPay QR
Masterpass, Visa Checkout
Dynamic currency conversion (DCC)
Multi-currency pricing (MCP)
Recurring / account updater
Instalments & sales finance