Roadmaps of African Payment Players: Download Ovum Report Now

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Explore the most innovative and profitable payment offerings in Africa

Are you a card issuer or merchant acquirer in Africa? Research the competition with this report, which contains the innovation roadmaps and investment priorities of African payment players.

Ovum and OpenWay surveyed 163 bankers and merchants from Ethiopia, Ghana, Kenya, Nigeria, Rwanda, South Africa, and Tanzania. The key findings include:

  • Profitability ranking of 10 issuing and acquiring activities in Africa

  • Top 9 payment products and services in demand among African consumers

  • Critical mismatch in how banks and merchants see their priorities in payment acceptance

  • How investments in payments differ between West, East and South Africa

  • Preferred IT infrastructure: in-house versus outsourced for various payment offerings

Learn from data charts and analyst recommendations

The chart below, reproduced from the report, shows the innovation priorities of African card issuers:

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About the authors

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Ovum is a market-leading data, research and consulting business helping digital service providers and their technology partners profit from new technologies and capitalize on evolving business models.

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OpenWay is a top-ranked payment software vendor, whose Way4 solutions work for 130 banks, processors, national switches, fintech startups, telecom, fleet and transport companies in EMEA, Asia and the Americas.

Table of contents:

  1. The evolution of the African retail payments landscape

  2. Research summary

  3. Recommendations for banks

  4. The greatest opportunities in payments

  5. Bank offering vs. Merchant expectations

  6. What drives investment in payments?

  7. Methodology

  8. Appendix

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