OpenWay, a recognised leader in software for bankcard acquiring and issuing, digital banking, omni-channel payments and e-commerce gateways, has launched a multi-currency pricing software solution to help acquirers attract and service international e-commerce merchants.
Globalisation dictates its own pricing rules for businesses. Customers want to purchase globally, and merchants are eager to price locally while avoiding multi-currency reconciliation and multiple overseas acquiring relationships. For an e-commerce gateway provider (acquirer or PSP), offering merchants services that include currency conversion could lead to significant additional revenues. Merchants and PSPs could also benefit through profit-sharing agreements with their acquirers on FX conversion rates etc.
WAY4 Multi-Currency Pricing is an integrated software solution for acquirers which enables their merchants to price goods and services in a variety of foreign currencies while continuing to receive payments in their home currency. It helps to increase merchant sales, reduce cart abandonment and avoid back-office payment administration headaches.
The WAY4 solution allows acquirers to set up unlimited pricing and settlement currency pairings, manage mark-ups for different FX rates, settle with merchants and PSPs in their chosen currencies, and generate detailed merchant reports.
Merchants with high international sales, such as airlines, global e-commerce retailers, marketplaces and those in the hospitality, gambling and online gaming sectors, are attractive prospects for acquirers. However to service these merchants, acquirers need to be able to offer multi-currency capabilities as well as 24/7 availability, card-based and alternative payment methods, and advanced tools for online fraud prevention.
WAY4 Multi-Currency Pricing is already deployed by two leading European acquirers. Together with WAY4 DCC this solution enables an acquirer to gain incremental revenue from merchant transactions while providing a user-friendly service to cardholders worldwide. These solutions are part of the WAY4 Acquiring platform developed by OpenWay. With WAY4, acquires can create comprehensive merchant hierarchies, flexible rules for authorisation and settlement in the preferred currencies, real-time risk monitoring, loyalty, dispute management, and high availability. WAY4 is built to meet the requirements of international businesses, including support of multiple currencies, time zones and languages.