Trends we are in 2012
Prepaid cards, Cash by Code, P2P, mobile banking, channel management, social projects...
Prepaid cards are believed to become a weapon against cash. This product has been working on WAY4 for some banks for many years, e.g. for OK Cash project. The owner of the project based in Thailand mixes the benefits of prepaid cards, bonus clubs, and contactless technologies with its knowledge about different lifestyles to raise a new generation using cards instead of cash. Now prepaid-focused projects are being implemented in more banks all over the world.
P2P and remittances are becoming more and more popular due to the increased population migration and the growth in m-commerce. WAY4 is at the front line of the trend with many clients using and requesting MasterCard MoneySend.
Over 20 PayPass and payWave projects are in progress. One of them has just been successfully finished at State Oschadbank in Ukraine, with both PayPass and payWave functionalities launched. Quite soon the bank will acquire its first contactless payments, as now the certification is completed. Oschadbank also launched its own WAY4-based processing in 2012. The OpenWay team migrated the bank’s card operations from several legacy systems to an innovative centralized infrastructure.
The WAY4 channel management solutions are in demand in many banks and processors. The latest examples are Equity Bank from Kenya and BTA-Kazan bank from Russia. The basic web banking functionality including bill payments is being tested with the participation of the bank employees. Mobile banking is the next.
WAY4-based iPhone, Android and BlackBerry applications for mobile banking have been launched in Azericard, Azerbaijan. A similar project with iPhone Banking is running in Khanty-Mansiysk Bank, Russia.
The social project Maasai Mara National Reserve has been implemented in Equity, Kenya. The bank now issues smart cards used for visiting this national park. Equity and OpenWay's next project is even more socially oriented and ambitious: implementing a WAY4-based m-commerce system with functionality rich enough to compete with M-PESA. 15,000,000 people are to be subscribed during the first phase of the business project.
Inspired by our project in Equity Bank, the WAY4 Cash by Code technology is becoming popular. This solution helps end-users to transfer money to a person who can withdraw cash without a card - just by typing a code. Currently, we have an interesting related case in Azericard, the card processing company, one of our most advanced clients in CIS.
The spirit of change, fast pace, and low predictability - these trends are the same for the payment industry in every part of the world. In this new reality, how to handle a migration or implement new features smoothly? When old-fashioned approaches stop working, what can ensure useful results? OpenWay's experts, together with a Research Director from the featured analyst company, answer these and other questions in the webcast "Payment projects: Agile and other tips for success".
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