WAY4 Card Issuing
Choosing a new card management system to improve customer-centricity and incremental revenues? Check the list below to ensure your new cards engine is future-proofed.
Launch various business models on the same platform: credit, debit and prepaid cards, fleet projects, virtual cards and loyalty, wallets and tokenization, corporate and family schemes, and many more
Provide the best possible experience for your cardholders, partners and internal users by delivering personalized services – and exactly when and where they need them
Create new and innovative card products with an exceptional time-to-market and the best functional coverage
Reduce manual interventions and decrease administration costs by automating and streamlining processes
Scale quickly in terms of volumes and geographies
Increase profitability of traditional instruments with smart value-added services
Become the customer’s top card for third party services within the open banking ecosystem thanks to your rich API
Strike the right balance between standardization fostering best practices, configuration using flexible business rules, and an agile approach to implementing innovations
Rely on API and SDK for internal and external integration
Run your cards in the cloud or on premise to scale and expand
Ensure high availability with a platform capable of managing millions of cards
Support a seamless migration from legacy systems
WAY4 card management system is a white-label end-to-end card issuing and online account management software platform. It is a top choice for ambitious banks and processors of any scale that want to start or transform their card management business efficiently and seize open banking opportunities.
We Have The Highest Ranking
OpenWay, the global developer and vendor of WAY4 software solutions, has been recognized as a ‘Market Leader’ by Ovum, an independent research firm, in its recent report “Ovum Decision Matrix: Selecting a Card Management System Platform, 2015–2016”.
From Startups To Tier-1 Players
Tier-1 and ambitious startup banks, processing companies and fleet companies rely on WAY4 card management system to run successful card issuing businesses. Our system is efficient for processing both large and small volumes.
150,000,000 credit and debit cards managed on a single installation
2,400 transactions per second in the live environment
14% of cards in Europe are issued on WAY4
40 banks run on a single installation
SIX Payment Services Migrates 38 Banks in 15 Months
SIX and OpenWay are leveraging their work together to design and implement a future-proof solution to enable SIX bank customers to select their own strategy in payments.
Equity Bank: Financial Inclusion in Kenya
Equity bank runs its issuing and acquiring business on WAY4 for over 10 million clients in Eastern Africa.
Make Credit Cards Profitable Again
For years credit cards remained the most profitable instrument for retail banks, but now the golden days are gone. WAY4 card management system help credit card issuers by supports their business goals:
Be flexible in pricing. Change pricing dynamically for certain customer segments and under specific conditions to stimulate customer spending behavior
Reduce operational costs. Automate routine operations: customer on-boarding and account management, customer service, fraud prevention and dispute management, accounting and reconciliation through user-friendly interfaces.
Monetize customer data. Our business intelligence engine allows you to analyze the profitability of your card portfolio and store transaction data in a convenient way that can be used to create deeply personalized service offerings.
Process Cards for Other Issuers
Issuer processors can run multi-tenant environments on WAY4. The single WAY4 card management system installation comprises these business features:
Support of different products, services, business rules configurations for multiple independent issuers - even running in different countries and time zones
Secure user access and data isolation for every issuer
Compliance with local regulations in multiple countries
Be the Customer's "By Default" Card
Open banking and fintech API technologies can improve the payment experience and quality of financial services for your customers. But you need to ensure that:
Your payment processing infrastructure is ready to work with 3rd party services - in a stable, instant and secure way
The customer will not walk away and will continue using your card even in the 3rd party services
The WAY4 platform is the only platform with an online back office, meaning that you can instantly create products and services for your customers. With the WAY4 card management system at the core of your card business, you can participate in instant payments schemes and provide your fintech partners with online access to accounts.
Choose a Platform For New Revenue Streams
WAY4 is an integrated platform, so you can implement both classic and innovative business models in payments. As an issuer, you can leverage multiple new opportunities with WAY4 card management system:
Attract new types of customers: offer mobile wallet accounts to unbanked customers, private label cards to merchants, and prepaid cards to tourists
Build your ecosystem: integrate easily and painlessly with 3rd party companies that enhance your customers experience (e.g. scoring, digital identity, wallets providers).
Increase non-credit revenues: earn on FX when issuing multi-currency cards, offer instant prepaid or virtual cards for special use (events, one-time purchase)
Work with merchants: organize a sales finance partnership with merchants, issue a co-branded instalment card with retailers, lead the loyalty program
Extra Mile Approach in Partnership
Proven migration experience
Greenfield projects completed in 3-6 months
Step-by-step migration for complex projects
Migration methodology ready: from mainframes and open legacy systems (Base24, Vision+, ElectraCard, SmartVista, etc.) to WAY4
Out-of-the box packaged card products for quick start
Quick adoption of innovations: tokenization, open banking, biometrics, digital wallets
Joint business analysis & pre-sales
WAY4 Cards at a Glance
E-commerce 3-D Secure 2.0
BI and reporting
Global and Local
Multiple countries, time zones
Private label schemes
Any Payment Instrument
Fleet / fuel
Remittances & Payments
Sales finance partnership
QR payments: closed-loop, mVisa, MasterPass QR, UnionPay QR
NFC payments: Apple Pay, Google Pay, Samsung Pay
While-label card issuing, wallets
2,400 transitions per second in live
Scalability: S to XXL