”Working in OpenWay allows me to see things happening which you do not believe” - interview with Serge Robyns, Head of Pre-sales, OpenWay

Watch the interview with Serge Robyns – Head of Pre-sales, OpenWay. 

In the video Serge shares his experience of working in OpenWay and gives advice to people seeking to build career in Fintech.

Serge Robyns, Head of Pre-Sales and Maria Vinogradova, Director of Strategy and Market Intelligence at OpenWay

Serge Robyns, Head of Pre-Sales and Maria Vinogradova, Director of Strategy and Market Intelligence at OpenWay

Payment trends in Italy from OpenWay: how to transform and grow your payment business

Il Salone dei Pagamenti Payvolution 2018 

From your point of view, what are the trends you are observing in the Italian payments sector? What value can OpenWay create for it?

I see two co-existing trends. Italy is known for large payment players who achieved scale through consolidation. It is not finished yet, as true giants are being created now. At the same time, new start-ups are appearing on the market. They are small but keep on challenging the status quo.

OpenWay can offer solutions to both very large players and start-ups. 

For big players, we have more than ten years’ experience of successfully migrating huge organizations in Europe from legacy systems. Our track record includes projects with equensWorldline, SIX Payment Services, Nets, Raiffeisen and others. 

For start-ups, we bring value as an experienced partner. Rather than developing things themselves, they can rely on our WAY4 solutions and create unique business cases. An example is Credorax, who migrated from a third party processor to our WAY4 platform – and has grown 10 times within three years.

For the large-scale projects what are the most important factors to consider?

Choosing the right platform is important, for large and small players alike. To move the company’s capabilities to a different level, ensure that you do not replace “like for like”. And think about consolidating the different parts of the infrastructure. Simple, online, holistic – keep your solution like that.

Huge projects bring huge risks. You need to decide early if you go alone or with an integrator. OpenWay has experience working with integrators on huge projects, even for state-owned financial institutions. Recently, National Bank of Greece has received an award as the best IT project for digital transformation on WAY4. This project was implemented by OpenWay and Accenture together.

“Big bang” data migration can be harmful for large institutions. You have to minimize the impact on your end customers. We apply the rollback strategies, parallel runs and all these instruments that help.

Regarding payment revenues, what are the strategies to grow?

Indeed, it is very important to find new revenue streams, particularly for issuers as card interchange fees are declining.

One potential area for new business models is around data. Collecting data is hard because of GDPR. We utilize data that runs alongside a payment transaction. If you want to help merchants personalize their promotions, WAY4 can process transaction data up to level III and track the customer payment history. Using this data, it calculates bonus points, applies discounts and targeted offers.

You can create more of a closed-loop and semi-closed-loop schemes to add value to your merchants, while become more independent of the large payment schemes and retaining more of the interchange. 

 Consider new strategies such as offering consumer loans at the Point of Sale. This could actually help you bypass constraints of the schemes, while still working together with retailers and helping them to grow their business.

Dmitry Yatskaer, Chief Technology Officer, OpenWay at Il Salone Dei Pagamenti - Payvolution

Dmitry Yatskaer, Chief Technology Officer, OpenWay at Il Salone Dei Pagamenti - Payvolution

Open Banking Today: 4 Case Studies from European and Global Leaders

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How have Netflix and Amazon thrown a challenge to banking services worldwide? How can your business expand during the era of Open Banking? What makes up a successful Open Banking platform?

Julian Farley, Business Development Manager at OpenWay, answers these and other questions during his presentation at MoneyLive Summit in London. Learn what kind of Open Banking transformations with WAY4 are taking place and how this is giving our clients the competitive edge in a new era.

Watch New Video: Innovation Through Collaboration at OpenWay Club Venice 2018

OpenWay Club is a perfect platform for exchanging ideas about how to grow and profit in financial services. We started 5 years ago as a small community of OpenWay team and WAY4 users, yet have grown into a international network of industry experts. Club members meet to discuss new business models and digital payment strategies. 

In 2018, the leading banks and processors from all over the world networked with each other during the interactive design thinking workshops and discussed how to leverage the latest WAY4 solutions for business growth. The innovation sessions were facilitated by our special guest, Eugene Shteyn, an expert in scalable innovations from Stanford University.  

How To Join The OpenWay Club?

If you have ideas and insights into how to significantly improve the customer experience or generate new revenue streams in payments, please contact us. Participation in the OpenWay Club is generally by invitation-only or on a member-nominate-member basis, however we are open to welcoming new faces. 

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“Merchants Can Do Their Business without Banks” - Interview with Sophocles Ioannou on Payment Trends in Europe

Watch the interview with Sophocles Ioannou – Regional Manager, Mediterranean and Levant, OpenWay.

He comments on the latest trends in the European payment space:

“Fintechs can easily do the job that traditional bankers were doing in the past. In such circumstances, a relationship with a vendor should go beyond ordinary and become a partnership."

Find more videos from our payment experts on our YouTube channel.


OpenWay Club 2018: Interview with Chiedu Okeke - CEO, OROBO

Get the insights on the latest technology and business trends from leading experts in the payment space!

Chiedu Okeke, CEO at OROBO, a money transfer fintech in Nigeria, speaks on what's up in payments in Africa and why OROBO has chosen OpenWay as a partner to empower their money transfer business.

Together with OpenWay, OROBO is aiming to support the financial inclusion in West Africa by building a platform for cross-border remittances and bill payments into Nigeria, Ghana, Kenya, Sierra-Leone.

This is the first piece from series of interviews with our clients that we shot during OpenWay Club 2018. Stay with us to watch the next one!

Sophocles Ioannou Speaks on Payment Transformation in Italy

OpenWay has chosen Il Salone Dei Pagamenti - Payvolution 2017 to present itself to the Italian market. Sophocles Ioannou, Regional Manager - Mediterranean & Levant OpenWay explains the strategies and the offer designed to establish itself in a rapidly changing sector.

Interview by Maddalena Libertini and Flavio Padovan, Bancaforte

First Bank's Chat Bot is Launched on WAY4 Messenger Banking


B1NK, a digital only bank for new generation in Kazakhstan, is now chatting with customers via Telegram.

This is the first bank bot in the region where customers can send money to friends, manage their cards and keep up-to-date on B1NK promotional offers – all via a popular messenger service.

Friendly chat bot B1NK (@b1nkbot) speaks three languages – Kazakh, English, and Russian. It answers user’s questions about ATM and branch locations, currency exchange rates, and even how bots spend their free time. Users can also request a call-back via the @b1nkbot. 

For customers, messenger banking means they have an always-on digital finance assistant. After they sign in, @b1nkbot can show them their transaction history and card balances, help them to block cards, set card transaction limits, and even to make mobile money transfers to friends. To send money, the user simply chooses the contact and specifies the transfer amount — no other information is required. The recipient receives a message confirming the transfer and is asked to choose a convenient way to receive the money (for example, transfer to a card or to a mobile phone account). 

‘Today only a couple of tier-2 banks in Kazakhstan offer mobile banking services. There’s definite potential for growth in this area, because people in Kazakhstan are tech-savvy and ready to embrace technological innovations. B1NK’s aim is to simplify banking, and to make finance management more convenient’, - Gani Uzbekov, CEO, Capital Bank Capital Bank Kazakhstan (B1NK) says.

The service is based on WAY4 Messenger Banking, an innovative white-label solution which facilitates customer service via messenger applications. The solution is developed by OpenWay, a recognised leader in software for bankcard issuing and acquiring, payment switching, digital banking and omni-channel. The solution supports customer service via all popular messengers, including Facebook messenger, Viber, WeChat, Telegram and Line. It can be integrated with any card processing system. 

‘We are happy for our creative partners at B1NK. The bank’s team is always open to discuss new ideas and is not afraid to experiment. The launch of @b1nkbot is a first for both our companies. B1NK is OpenWay’s first client to use the WAY4 platform for a completely digital bank, which focuses on serving customers via online channels only i.e. mobile banking and social networks’, - Dmitry Dovgal, depute business development director, OpenWay, notes. 

Messengers are friendly environments. Banks are beginning to realise the potential of interacting with customers in a new way, in the customer's language, using a familiar chat format. Banks are always available to their customers, irrespective of their location and device. Messenger banking is an automated alternative to more expensive SMS channels and supplements the service from call centres. Additional features, such as p2p money transfer and interactive photo, video and audio content, can also be used to attract new customers. According to statistics, messengers are an extremely popular communication channel for those aged 16-44.

Looking for Mobile Customers' Engagement and Monetization?

The WAY4 Mobile Wallet white label software solution helps banks and payment processors to engage their cardholders and merchants with their-branded digital wallets.

You can launch your own digital wallets for online customer enrollment, payments and P2P transfers, e-commerce and NFC payments, marketing, security, and other value-added services. Enjoy the movie and ask us for more details!