Omnichannel: How Top Acquirers Give Merchants What They Want

What do online merchants expanding into physical stores and traditional retailers going online have in common? They have to coordinate their virtual and physical channels so customers get a unified and convenient experience however they interact with their brand.

For shoppers used to options like BNPL, contactless and mobile, the omnichannel experience is the new norm. But as merchants expand, omnichannel commerce becomes ever more complicated, with customer data coming in from different channels managed by separate teams.

We collected insights from acquirers who have successfully incorporated omnichannel into their offering, including our clients, top merchant acquiring companies Nexi and Finaro. Learn in our latest report:

• Where omnichannel came from and how it differs from multichannel
• What challenges are preventing companies from going truly omnichannel
• What are the components of a successful omnichannel strategy
• What kind of technological platform and company culture omnichannel can’t do without

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OpenWay’s Way4 digital payments platform supports acquiring businesses handling from thousands to millions of merchants within a single installation. It is the only omnichannel platform on the market which provides an online flexible acquiring back office, where acquirers can implement business rules and have access to data in real time. It runs both on-premise and in the cloud, and is also available as an SaaS quick-launch solution that can be deployed in a couple of months.