OpenWay at Merchant Payments Ecosystem: 7 Strategies to Increase Acquiring Profitability and Make your COO Happy

Join OpenWay in Berlin on July 5-7 for our presentation on omni-channel acquiring at Mechant Payments Ecosystem 2022. We will highlight strategies and respective technological innovations that successful businesses are investing in to keep their acquiring profitable and COO happy.

Our insights are the result of researching the best practices of many successful acquirers, including our clients. For a taste of what’s to come, here are two of those seven strategies:

• Expanding into new business or regions. In doing so, businesses often inherit a jumble of legacy platforms. Modern acquirers need a single universal platform, adaptable to all the diverse elements of various markets. This is especially relevant to onboarding, multi-currency, risk rules, and special services.
• Featured client cases: Finaro, a global acquirer recently bought by Shift4, the payments partner of SpaceX; and Nexi, serving over 1,000,000 merchants on pan-European scale.

• As it develops, e-commerce should cover both online and physical journeys. How do you remove the blurred line between them and make a unified whole? The COOs of many companies vote for omni-channel, a unified data model, and a unified set of business rules to provide the best customer experience anywhere, one that considers the specifics of each channel and their combinations.
• Featured client cases: Halyk Bank became the leader in their market in POS, then in e-commerce, and finally in SME – all on a single Way4 platform.

Our speaker: Sophocles Ioannou, Business Development, Europe and Latin America. He is also a featured guest in the panel discussion entitled “Omnichannel: the new normal”. Finaro is part of this session too!

When and where:

• July 6, Wednesday, 4:45 PM – 5:45 PM

• Session 5: Track THREE / Room: Potsdam lll

OpenWay at booth W24: meet our dynamic team to discuss your merchant acquiring business, and the strategies and payment innovations that would suit your needs. See you there!

Pavel Gubin,
CEO of OpenWay Group

Maria Vinogradova
Head of Strategy and Market Intelligence 

Sophocles Ioannou
Business Development, Europe and Latin America