Enfuce Partners with Visa to Enable Card Issuing for Fintechs in Only 8 Weeks
Enfuce is launching a program in partnership with Visa to enable European fintechs to launch their own payment card offerings cost-effectively in only 8 weeks. This way fintechs can offer their customers physical and virtual payment cards without having to spend months on the launch, getting the required certifications, or hire in-house experts for business processes mandated by card schemes.
“Enabling card issuing for non-licensed fintechs in only 8 weeks is groundbreaking. This opens new opportunities for them to offer a more seamless, fun, effortless and most of all secure customer experience in a scalable way.”
Denise Johansson, COO and Co-Founder at Enfuce
Whether physical or virtual, modern payment cards have created a whole new commerce, business and payments landscape. Fintechs that have introduced their own payment card offerings have been able to monetize their customers’ payments, expand their services and differentiate their brands.
Enfuce allows fintechs to design and launch flexible payment cards that are highly customizable, and support the latest digital payment features, including Apple Pay, Google Pay and Samsung Pay. Built on Enfuce high-performing and scalable payment processing platform, the service allows fintechs to enter new geographical markets and launch new features fast.
Enfuce’s new service is a fully turnkey card issuing service including key enablers such as BIN sponsorship, card scheme integration as well as fraud prevention and dispute management. With Enfuce, fintechs can become card issuers in just a few weeks and enable their customers to start paying instantly from applying for their cards. This is a step change in speed to market compared to the traditional card issuing projects, which usually take months and require partnering with various service providers.
Enfuce partnered with Visa to launch the program. It was created with their shared ambition of helping fintechs launch differentiating payment cards as a part of their offering in a fast and scalable way. Visa will power the program with tokenized multi-currency BINs, which enables Enfuce customers across Europe to launch and scale prepaid and debit card products for both business and consumer customers. Through the service, fintechs will introduce their card products to the market in an accelerated timeline and get a direct commercial advantage in comparison to obtaining their own BIN.
“Since we founded Enfuce, we’ve been looking for ways to change the payment industry. Collaboration is the key to success, and having Visa on board with us on this amazing offering is proof of great partnership between an industry giant and a startup”, Johansson states.
The program is a continuation of a close partnership between Enfuce and Visa, which started in November 2020 when Visa selected Enfuce to participate in their Fintech Fast Track program. The program allowed Enfuce to join Visa’s exclusive network of partners and build superior payment experiences with their support.
“We are thrilled to provide increased support and speed to market for the Fintech ecosystem. Collaborating with an enablement partner like Enfuce makes it possible for the Fintechs to build and launch their products effectively on Visa network, and help them grow and scale their business in record time.”
Helene Podsadni Nilsson, Head of Fintechs Nordics & Baltics at Visa
Source: Enfuce’s official website
Enfuce’s business runs on Way4 cloud-based payment processing software
Enfuce, a Finnish payment service provider founded in 2016, offers payment, open banking and sustainability services to banks, fintechs, financial operators, and merchants around the world. One of the reasons behind their rapid growth from startup to global provider of cloud-based payment services, is successful partnerships like with Amazon Web Services (AWS) and OpenWay, a global vendor of digital payment solutions.
By running OpenWay’s Way4 payments software platform in the cloud, they provide their clients with a broad range of integrated card schemes and practically every card product available on the market, whether they are pre-paid, debit, credit, or instalments.
In 2019 Enfuce and OpenWay jointly won a PayTech Award as the “Best Payments Solution for Payment Systems in the Cloud”.