OpenWay Met Fuel Card Leaders at IFSF 2018

IFSF conference

OpenWay took part in the IFSF annual conference, one of the most important global events for the retail fuel sector. Key fuel industry players met to discuss top business and technology trends impacting retail fuel and convenience store operations. The conference in Hamburg, Germany on November 6-7 attracted over 100 delegates. The hot topics this year were enhanced customer experience, open payment infrastructure, and fleet business digitalization.

IFSF (International Forecourt Standards Forum) is a community dedicated to enabling technology standards to benefit automotive fuel and energy retailers. OpenWay, a developer of the end-to-end digital payments software for fleet card issuing and acquiring, holds a technical associate membership of the IFSF. This allows us to collaborate with the IFSF working parties on developing and incorporating the standards into our solutions.

“We believe that the IFSF organization will make the fuel industry implementations easier thanks to its ambition for a single standard. For OpenWay, this conference is another good opportunity to interact with different actors across the industry to get valuable insights and streamline our technical communications. The IFSF membership helps to position our company as a technological leader in the fuel payment industry,”- comments Frederic Richel, consultant at OpenWay.

The conference is a good opportunity for representatives of global fuel companies, technical suppliers, card acquiring processors, and consulting companies to network. The following industry bodies also met during the conference: 

  • Conexxus: a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market.

  • NEXO: an open, global association dedicated to removing the barriers present in today’s fragmented global card payment acceptance ecosystem.

  • OMG: one of the largest and long-standing non-for-profit, open-membership consortia developing and maintaining computer industry specifications.

  • NACS: the National Association of Convenience Stores & Fuel Retailing, serves the convenience and fuel retailing industry by providing industry knowledge, connections and advocacy to ensure the competitive viability of its members' businesses. 

The main discussions focused on the technologies that can help to create a superior customer experience in fleet payments:

  • Frictionless payments such as “1-click” button, recurring, payment method alternative available, mobile checkout

  • Invisible security: moving from PIN capture to biometrics

  • Value-added services through new technologies such as voice assistance, cashier-less stores, AI for service personalization and fraud prevention. 

During the conference the targeted workgroups elaborated on the readiness of the current infrastructure for open payments and digitalization. Now IFSF is working on the standard for APIs for fuel stock management on the OAS 3.0 framework, EMV fleet tags, an acceptance protocol for tokenization and wallets, and a MIG (Message Implementation Guide) similar to the NEXO standard of the ISO 20022 protocol. Security workgroups discussed the new approaches to handling customer data. With GDPR now in force more data is classified as sensitive, which is moving the industry to a new security level, such as AES 256 encryption.


WAY4 Fleet Cards is an integrated software solution developed by OpenWay for end-to-end fleet cards issuing and acquiring. It is designed for fleet card operators that are willing to transform their card platform and grow business locally and globally. The WAY4 Fleet Cards comprises:

  • One modular platform for end-to-end fleet card lifecycle management: issuing, acquiring, transaction switching, authorizing, invoicing, settlement, reporting and digital channels;

  • Support of various types cards: fleet, payment, loyalty, cobranded and combined, both open loop and private label; 

  • Embedded value-added services for fleet cardholders based on customer data analysis, loyalty programs, tokenization and mobile payments, wallets and other alternative payment methods.