WAY4 Behaviour Loyalty

WAY4 Behaviour Loyalty allows banks and retailers to increase customer retention and profitability. It analyses the behaviour of both cardholders and merchants to ensure truly targeted and effective loyalty programmes.

Built on the WAY4 payment processing framework, the solution enables you to design and manage diverse loyalty programmes on both magnetic stripe and EMV smart cards. You can issue and acquire co-branded cards; combine credit, debit and commercial products with integrated loyalty functionality; create loyalty clubs; launch promo campaigns. All the loyalty rules reside on the WAY4 host and can be changed at any time. The changes instantly take effect across all of your products and channels.

Clients use online delivery channels to enroll in and manage loyalty programmes, accumulate and redeem bonus points, request and receive information. Comprehensive rules allow clients to turn their points into preferred rewards. For example, the system can offer a loyal client a discount on bank services, or a better tariff or limit. Clients can use points for payments, exchange them for gifts, use them to make full or partial payment, and benefit from fixed or cumulative discounts.

The solution is based on the online and offline analysis of a client’s personal and transaction data. It includes transaction type, amount, date and time; merchant type; delivery channel; product type, as well as the total purchase amount; number of purchases per period; average purchase amount; average open-to-buy; and money flow.